Lead through Rate is calculated dividing Cost per Click (CPC) by Cost per Lead (CPL), or dividing leads by clicks. This is the formula to calculate LTR:
|
|
If CPC is 0,20€ and CPA is 7€, LTR gets calculated like this:
LTR= | 0,20€ |
7€ | |
LTR=0,0285 (2,85%) |
If there are 10 leads from 250 clics, LTR gets calculated like this:
LTR= | 10 |
250 | |
LTR=0,04 (4%) |
Use our PPC Calculator to automatically calculate many PPC metrics.