CPA (Cost per Action) is calculated dividing cost by conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:
|
|
CPA= | 2.500 € |
200 | |
CPA=12,5 € |
CPA= | 0,75 € |
0,09 | |
CPA=8,33 € |
Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.
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Good information