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How to Calculate CPA (Cost per Action)

CPA (Cost per Action) is calculated dividing cost by conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:

CPA=Cost
Conversions
CPA=CPC
Conversion Rate

Example of CPA calculation

If cost is 2.500 € and there are 200 actions, CPA gets calculated like this:
CPA=2.500 €
200
CPA=12,5 €
If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:
CPA=0,75 €
0,09
CPA=8,33 €

CPA Calculator

Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.

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Comentarios

2015-12-24 - prashant

nice article, Thanks

2018-06-14 - snavya

Good information