Lead through Rate is calculated dividing Cost per Click (CPC) by Cost per Lead (CPL), or dividing leads by clicks. This is the formula to calculate LTR:
If CPC is 0,20€ and CPA is 7€, LTR gets calculated like this:
If there are 10 leads from 250 clics, LTR gets calculated like this:
Use our PPC Calculator to automatically calculate many PPC metrics.