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SEM & PPC Calculator

CPM (€)
CPC (€)
CPL / CPA (€)
CTR (%)
Conv. Rate (%)
Cost (€)
First Value Second Value Variation


1. Introduce at least two metrics.

2. Press ENTER and new values get calculated automatically.


If you want to fix a metric, press the padlock symbol () to block it. Only the other values get calculated.

For example, if you want to keep CPC 1€, write "1" and press the padlock.

Everytime you change the conversion rate, only CPL will change, and viceversa, to get adjusted to the fixed CPC.

Añadir comentario


2016-04-28 - Ronnie

Great tool. Using it everyday. Very efficient.

2017-04-13 - Sibhekeyena Egbert Mntungwa

I need help to calculate CPA. I am providing transport service to Eskom now I must add CPA on my price. Its very urgent Regards SE Mntungwa

2017-07-14 - Deb Gupta

This is indeed a very useful tool. And is part of the new resource digital advertisement induction tool kit. Thanks Daniel once again.

2017-10-03 - Evon

i just discovered this, what a fantastic and valuable tool!! Thank you

2019-02-26 - Akshay

I was really beneficial for me to pitch client with its estimated budget and keywords impression