Cost per Thousand Impressions (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM:
|CPM = CTR x CPC x 1000|
Use our PPC Calculator to automatically calculate CPM and other Google Adwords metrics.
This post belongs to series How to Calculate Adwords Metrics