How to Calculate CPM (Cost per Thousand Impressions)
Cost per Thousand Impressions (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM:
|CPM = CTR x CPC x 1000|
Use our PPC Calculator to automatically calculate CPM and other Google Adwords metrics.