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How to Calculate CPM (Cost per Thousand Impressions)

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Cost per Thousand Impressions (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM:

CPM = Cost x 1000
Impressions
CPM = CTR x CPC x 1000

CPM Calculator

Use our PPC Calculator to automatically calculate CPM and other Google Adwords metrics.

This post belongs to series How to Calculate Adwords Metrics


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