How to Calculate CPA (Cost per Acquisition)
CPA (Cost per Acquisition) is calculated dividing cost by number of conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:


Example of CPA calculation
If cost is 2.500 € and conversions are 200, CPA gets calculated like this:
CPA =  2.500 € 
200  
CPA = 12,5 € 
If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:
CPA =  0,75 € 
0,09  
CPA = 8,33 € 
CPA Calculator
Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.
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