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How to Calculate CPA (Cost per Acquisition)

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CPA (Cost per Acquisition) is calculated dividing cost by number of conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:

CPA = Cost
Conversions
CPA = CPC
Conversion Rate

CPA Calculator

Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.

This post belongs to series How to Calculate Adwords Metrics


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