How to Calculate CPA (Cost per Acquisition)

CPA (Cost per Acquisition) is calculated dividing cost by number of conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:

CPA = Cost
Conversions
CPA = CPC
Conversion Rate

Example of CPA calculation

If cost is 2.500 € and conversions are 200, CPA gets calculated like this:

CPA = 2.500 €
200
CPA = 12,5 €

If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:

CPA = 0,75 €
0,09
CPA = 8,33 €

CPA Calculator

Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.

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