CPA (Cost per Acquisition) is calculated dividing cost by number of conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:
Example of CPA calculation
If cost is 2.500 € and conversions are 200, CPA gets calculated like this:
| CPA= | 2.500 € |
| 200 |
| CPA=12,5 € |
If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:
| CPA= | 0,75 € |
| 0,09 |
| CPA=8,33 € |
CPA Calculator
Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.
