How to Calculate CPA (Cost per Action)

CPA (Cost per Action) is calculated dividing cost by conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:

CPA = Cost
Conversions
CPA = CPC
Conversion Rate

Example of CPA calculation

If cost is 2.500 € and there are 200 actions, CPA gets calculated like this:

CPA = 2.500 €
200
CPA = 12,5 €

If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:

CPA = 0,75 €
0,09
CPA = 8,33 €

CPA Calculator

Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.

Contribute with a comment comment1 Comments
  1. 2015-12-24 prashant

    nice article, Thanks

mode_editContribute with a comment

menu
menu