How to Calculate CPA (Cost per Action)

CPA (Cost per Action) is calculated dividing cost by conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:

CPA = Cost
Conversions
CPA = CPC
Conversion Rate

CPA Calculator

Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.

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  1. 2015-12-24 prashant

    nice article, Thanks

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