How to Calculate CPA (Cost per Action)
CPA (Cost per Action) is calculated dividing cost by conversions, or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPA:
Example of CPA calculation
If cost is 2.500 € and there are 200 actions, CPA gets calculated like this:
|CPA=12,5 € |
If CPC is 0,75€ and conversion rate is 9% (0,09), CPA gets calculated like this:
|CPA=8,33 € |
Use our PPC Calculator to automatically calculate CPA and other Google Adwords metrics.