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How to calculate LTR (Lead through Rate)

Lead through Rate is calculated dividing Cost per Click (CPC) by Cost per Lead (CPL), or dividing leads by clicks. This is the formula to calculate LTR:

LTR=CPC
CPA
LTR=Leads
Clicks

Example of LTR calculation

If CPC is 0,20€ and CPA is 7€, LTR gets calculated like this:

LTR=0,20€
7€
LTR=0,0285 (2,85%)

If there are 10 leads from 250 clics, LTR gets calculated like this:

LTR=10
250
LTR=0,04 (4%)

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