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Glossary for SEO, SEM and Analytics

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Cannibalization. Unintended competition of different webpages of a same website using a same target keyword.

Canonical. Instruction used to tell Google which page should be indexed: the same page being tracked at the moment, or an equivalent page.

Click-Through Rate. Percentage of user clicking over a same hyperlink. Learn how to calculate CTR.

Cloaking. Showing different content to search engine spiders and users' browsers. This technique is currently penalized by Google.

Confidence interval. Probability for an estimation to be extensible to a whole population.

Conversion. A desired action performed by a user during his visit to a website. Examples: purchases, downloads, subscriptions.

Conversion rate. Percentage of users performing a desired action.

conversion, Macro. Primary conversion which constitutes the main reason of a website. Example: buying a product inside an e-commerce, or filling a form in a technical assistance website.

conversion, Micro. Secondary conversion which, without being the goal of the website, offers some value. Example: information request inside an e-commerce, or downloading a software update from a technical assistance website.

Cookie. Small file stored inside a user's browser, to be later employed for tracking purposes. Learn how to create a cookie.

cookie, First-party. Cookie being installed by a website being visited (ej. una cookie instalada por Google Analytics).

cookie, Third-party. Cookie installed by a third party (ex. a cookie installed by a banner).

CPA (Cost per acquisition). May refer to: 1. Average price of a number of purchases. 2. Advertising model in which the advertiser pays a fixed price for each purchase.

CPA (Cost per action). May refer to: 1. Average price of a number of conversions. 2. Advertising model in which the advertiser pays a fixed price for each conversion.

CPC (Cost per click). May refer to: 1. Average price of a number of clicks. 2. Advertising model in which the advertiser pays a fixed price for each click.

CPD (Cost per download). May refer to: 1. Average price of a number of downloads. 2. Advertising model in which the advertiser pays a fixed price for each conversion.

CPL (Cost per lead). May refer to: 1. Average cost of a number of leads. 2. Advertising model in which the advertiser pays a fixed price for each lead.

CPM (Cost per thousand impressions). May refer to: 1. Cost of one thousand impressions. 2. Advertising model in which the advertiser pays a fixed price for each one thousand impressions.

Cross-Selling. Selling or announcing products or services to customers who, originally, have shown complementary products and/or services.

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