Creating a dynamic landing page is important when you advertise a product or service that can have different names among the public. A dynamic landing page shows different messages for each ad, thus increasing the quality level and conversion rate. For example, "used cars" might mean the same as "second hand cars". In this case, depending of the ad being clicked, different texts will be shown under the same landing page structure:
used cars | second hand cars | ||
BUY USED CARS | BUY SECOND HAND CARS |
1. Create an ad group in Google Adwords for each group of keywords. For example, the ad group “Used Cars” will have all its variations: “used car”, “used cars”, “used vehicles”, etc. Do the same for the other keywords, and use our Keywords Permutator to speed up this task.
2. Point each ad to the corresponding URL, depending on the keywords:
http://www.yourwebsite.com/landing.php?name=used_cars
http://www.yourwebsite.com/landing.php?name=second_hand_cars
3. Include the following code in your landing page, where $h1 is the title of the page. The same can be applied in other parts of the landing page, where text may be changed:
switch ($_GET ['name']) {
case "used_cars":
$h1 = "Buy Used Cars";
break;
case "second_hand_cars":
$h1 = "Buy Second Hand Cars";
break;
}
echo $h1;