Sale through Rate is calculated dividing Cost per Click (CPC) by Cost per Sale (CPS), or dividing sales by clicks. This is the formula to calculate STR:
If CPC is 0,55€ and CPS is 20€, STR gets calculated like this:
If 150 sales are made from 2000 clicks, STR gets calculated like this:
Use our PPC Calculator to automatically calculate many PPC metrics.