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How to Calculate Open Rate

Open rate in an email marketing campaign is calculated by dividing the number of opened email messages by the substraction of sent email messages minus bounced email messages. This is the formula to calculate open rate:

Open Rate=Opened Email Messages
Sent Email Messages - Bounced Email Messages

Example for calculating the Open rRate

If 450 emails were sent, 200 emails were opened, and 30 emails bounced, then the open rate gets calculated like this:

Open Rate=200
450 - 30
Open Rate=0,4761 (47,61%)

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