How to Calculate Maximum CPC (Maximum Cost per Click)

Maximum CPC can be calculated in two different ways:

1) if you have in mind a Maximum CPA, multiply conversion rate by Maximum CPA.

2) if you have in mind a Maximum CPM, divide Maximum CPM by 1000, and then divide the result by CTR.

These are the formulas to calculate Maximum CPC:

Maximum CPC=	Maximum CPM / 1000
	CTR

Maximum CPC=Conversion Rate x Maximum CPA

Example of maximum CPC calculation

If maximum CPM is 10€ and CTR is 7.5% (0,075), then maximum CPC is calculated like this:

If conversion rate is 5% (0,05) and maximum CPA is 20€, then maximum CPC is calculate like this:

Maximum CPC = 0,05 x 20€

Maximum CPC = 1€

Use our PPC Calculator to automatically calculate Maximum CPC and other Google Adwords metrics.