Maximum CPC can be calculated in two different ways:
1) if you have in mind a Maximum CPA, multiply conversion rate by Maximum CPA.
2) if you have in mind a Maximum CPM, divide Maximum CPM by 1000, and then divide the result by CTR.
These are the formulas to calculate Maximum CPC:
|Maximum CPC=Conversion Rate x Maximum CPA|
If maximum CPM is 10€ and CTR is 7.5% (0,075), then maximum CPC is calculated like this:
|Maximum CPC=||10€ / 1000|
If conversion rate is 5% (0,05) and maximum CPA is 20€, then maximum CPC is calculate like this:
Maximum CPC = 0,05 x 20€
Maximum CPC = 1€
Use our PPC Calculator to automatically calculate Maximum CPC and other Google Adwords metrics.