Lead through Rate is calculated dividing Cost per Click (CPC) by Cost per Lead (CPL), or dividing leads by clicks. This is the formula to calculate LTR:


If CPC is 0,20€ and CPA is 7€, LTR gets calculated like this:
LTR=  0,20€ 
7€  
LTR=0,0285 (2,85%) 
If there are 10 leads from 250 clics, LTR gets calculated like this:
LTR=  10 
250  
LTR=0,04 (4%) 
Use our PPC Calculator to automatically calculate many PPC metrics.