Click-through Rate (CTR) is calculated dividing clicks by impressions, or dividing CPM by 1000, and then dividing its result by CPC. This is the formula to calculate CTR:
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If impressions are 10.000 and clicks are 3.000, CTR is calculated like this:
CTR= | 3.000 |
10.000 | |
CTR=0,3 (30%) |
CTR= | 4€ / 1000 |
0,10€ | |
CTR=0,04 (4%) |
Use our PPC Calculator to automatically calculate CTR and other Google Adwords metrics.