How to Calculate Conversions
Conversions are calculated multiplying Clicks by Conversion Rate, or dividing Cost by Cost per Action (CPA). This is the formula to calculate conversions:
| Conversions=Clicks x Conversion Rate |
Example of conversions calculation
If there are 200 clicks and conversion rate is 10% (0,10), then conversions get calculated like this:
|Conversions=200 x 0,10|
If cost is 2.500€ and CPA is 20€, then conversions get calculated like this:
Use our PPC Calculator to automatically calculate conversions and other Google Adwords metrics.