Clicks are calculated by dividing conversions by Conversion Rate, dividing cost by Cost per Click (CPC), or multiplying impressions by Click-Through-Rate (CTR). This is the formula to calculate clicks:
|Conversion Rate||Clicks=Impressions x CTR|
How to calculate clicks
If there are 20 conversions and conversion rate is 5% (0,05), then clicks volume gets calculated like this:
If cost is 300€ and CPC is 0,20€, then clicks volume gets calculated like this:
If there are 15.000 impressions and CTR is 7% (0,07), then clicks volume gets calculated like this:
|Clicks=15.000 x 0,07|
Use our PPC Calculator to automatically calculate clicks and other Google Adwords metrics.