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How to calculate STR (Sale through Rate)

Sale through Rate is calculated dividing Cost per Click (CPC) by Cost per Sale (CPS), or dividing sales by clicks. This is the formula to calculate STR:

STR=CPC
CPS
STR=Sales
Clicks

Example of STR calculation

If CPC is 0,55€ and CPS is 20€, STR gets calculated like this:

STR=0,55€
20€
STR=0,0275 (2,75%)

If 150 sales are made from 2000 clicks, STR gets calculated like this:

STR=150
2000
STR=0,075 (7,5%)

PPC Calculator

Use our PPC Calculator to automatically calculate many PPC metrics.

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