How to create a budget depletion alert in Adwords

This script will send to you an alert each time a daily budget goes depleted in any campaign of your Google Adwords account. This is a very powerful tool, since it will allow you to act inmediately by increasing the daily budget and/or reducing your CPCs. To create this alert, follow these steps:

1. Go into your Google Adwords account, and then go to Campaigns > Bulk operations > Scripts > + Script

2. Copy and paste this code:

function main() {
    var text_email = "";
    var campaignsIterator = AdWordsApp.campaigns().forDateRange("TODAY").get();
    while (campaignsIterator.hasNext()) {
      var campaign = campaignsIterator.next();
      var stats = campaign.getStatsFor("TODAY");
      var name = campaign.getName();
      var cost = stats.getCost(); 
      var budget = campaign.getBudget(); 
      if (cost >= budget) {
        var text_email = text_email+"<tr><td style='text-align:right;'>"+name+"</td>
<td style='font-weight:strong'>Gasto: "+cost+"</td></tr>";
      }
    }
    var table = "<table>"+text_email+"</table>";
    if (text_email!="") {
      MailApp.sendEmail({
        to: 'youremail@gmail.com',
        subject: 'Depleted Budget Alert',
        htmlBody: text_email,
      })
      Logger.log(text_email);
    }
}

3. Program the script to be run each hour. When a daily budget goes depleted, an email will arrive to you with the subject "Depleted Budget Alert", with all the details of that campaign.

Contribute with a comment comment5 Comments
  1. 2019-07-28 Helpful Stranger

    htmlBody should be set to the table variable inside the MailApp.sendEmail() function

    2019-04-19 Bruno

    You need to put line 12 in the same line as 11. It will parse correctly then.

    2019-09-22 Mathieu

    Hi, I had the same issue as Gabriel, and you have to remove the blank space thare is bewteen the ending and the opening balises.

    2018-04-20 Gabriel

    Me aparece \"Unterminated string literal. (línea 11)\"

    • 2018-04-20 Daniel Piñero

      ¿Has modificado el código? ¿Me lo envías completo?

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