How to Calculate RPM

RPM (revenue per thousand impressions) can be calculated in two ways:
1) dividing total earnings by page views, and multiplying the result by 1000;
2) multiplying CTR by CPC by 1000.
This is the formula to calculate RPM:

RPM = Total Earnings x 1000
Pageviews
RPM = CTR x CPC x 1000
Contribute with a comment comment0 Comments
mode_editContribute with a comment

menu
menu