# How to Calculate RPM

RPM (revenue per thousand impressions) can be calculated in two ways:

1) dividing total earnings by page views, and multiplying the result by 1000;

2) multiplying CTR by CPC by 1000.

This is the formula to calculate RPM:

RPM = |
Total Earnings | x 1000 |

Pageviews |

**RPM**= CTR x CPC x 1000

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