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How to Calculate Ad Ranking in Adwords

SEM -

Ad ranking in Google Adwords is calculated by multiplying the maximum CPC by the quality level of the keyword that has activated the ad. The ads then will be shown in a decreasing order, by their respective rankings: the ad with the higher ranking will be first, and so on. This is the formula to calculate ad ranking:

Ranking = Maximum CPC x Quality Level

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Use our SEM Calculator to automatically calculate CPC and other Google Adwords metrics.

This post belongs to series How to Calculate Adwords Metrics


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