How to Calculate Impressions

Impressions are calculated when dividing the total cost of the campaign by the result of CPM divided by 1000, or dividing the number of clicks by the CTR. This is the formula to calculate impressions:

Impressions = Cost
CPM / 1000
Impressions = Clicks

Impressions Calculator

Use our PPC Calculator to automatically calculate impressions and other Google Adwords metrics.

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  1. 2016-04-25 Arifa Musvi

    I have budget of $250, and i have to use this amount in 3 weeks, how can I calculate Impression, if my CPC is 1.5?

    • 2016-04-25 Daniel Piñero

      You'll need to add an extra variable to the formula: CPM or CTR. I invite you to use my PPC Calculator for a more agile calculation.

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