This website uses cookies to customize ads and analyze traffic. If you continue browsing, we'll consider you accept their utilization. More information.
Blog

How to Calculate eCPM in Google Adsense

Adsense -

eCPM (effective CPM) in Google Adsense can be calculated by two different formulas:
1) divide total earnings by impressions, and then multiply by 1000;
2) multiply CTR by CPC by 1000.
This is the formula to calculate eCPM in Adsense:

eCPM = Total earnings x 1000
Impressions
eCPM = CTR x CPC x 1000

This post belongs to series How to calculate Google Adsense metrics


Related Posts
  • How to Calculate CPM (Cost per Thousand Impressions)

  • How to Calculate Income in Google Adsense

  • How to Calculate Effective CPM in Google Adwords

  • How to Calculate the Cost of a CPC, CPA or CPM Campaign

  • How to Calculate the Budget of a CPC, CPA or CPM Campaign
  • Send Comment
    Name
    E-mail
    Comment