How to Calculate eCPM in Google Adsense
eCPM (effective CPM) in Google Adsense can be calculated by two different formulas:
1) divide total earnings by impressions, and then multiply by 1000;
2) multiply CTR by CPC by 1000.
This is the formula to calculate eCPM in Adsense:

eCPM = CTR x CPC x 1000 
Contribute with a comment
comment0 Comments
mode_editContribute with a comment