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How to Calculate CTR (Click-Through Rate)

SEM -

Click-through Rate (CTR) is calculated dividing clicks by impressions, or dividing CPM by 1000, and then dividing its result by CPC. This is the formula to calculate CTR:

CTR = Clicks
Impressions
CTR = CPM / 1000
CPC

CTR Calculator

Use our PPC Calculator to automatically calculate CTR and other Google Adwords metrics.

This post belongs to series How to Calculate Adwords Metrics


Related Posts
  • How to Calculate Clicks

  • How to Calculate Impressions

  • How to Calculate Open Rate

  • How to Calculate CPA (Cost per Action)

  • How to Calculate Conversion Rate
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