How to Calculate CTR (Click-Through Rate)

Click-through Rate (CTR) is calculated dividing clicks by impressions, or dividing CPM by 1000, and then dividing its result by CPC. This is the formula to calculate CTR:

CTR = Clicks
Impressions
CTR = CPM / 1000
CPC

CTR Calculator

Use our PPC Calculator to automatically calculate CTR and other Google Adwords metrics.

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