How to Calculate CTR (Click-Through Rate)
Click-through Rate (CTR) is calculated dividing clicks by impressions, or dividing CPM by 1000, and then dividing its result by CPC. This is the formula to calculate CTR:
Example for calculating CTR
If impressions are 10.000 and clicks are 3.000, CTR is calculated like this:
|CTR = 0,3 (30%)|
|CTR =||4€ / 1000|
|CTR = 0,04 (4%)|
Use our PPC Calculator to automatically calculate CTR and other Google Adwords metrics.