How to Calculate CTR (ClickThrough Rate)
Clickthrough Rate (CTR) is calculated dividing clicks by impressions, or dividing CPM by 1000, and then dividing its result by CPC. This is the formula to calculate CTR:


Example for calculating CTR
If impressions are 10.000 and clicks are 3.000, CTR is calculated like this:
CTR =  3.000 
10.000  
CTR = 0,3 (30%) 
CTR =  4€ / 1000 
0,10€  
CTR = 0,04 (4%) 
CTR Calculator
Use our PPC Calculator to automatically calculate CTR and other Google Adwords metrics.
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