How to Calculate CPS (Cost per Sale)
CPS (Cost per Sale) is calculated dividing cost by number of salesm or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPS:
Example of CPS calculation
If the campaign cost is 1.300€ and 20 sales were obtained, then CPS is calculated like this:
|CPS = 65€|
If CPC is 0,35€ and conversion rate is 7% (0,07), then CPS is calculated like this:
|CPS = 5€|
Use our PPC Calculator to automatically calculate CPS and other Google Adwords metrics.