How to Calculate CPC

Cost per Click (CPC) can be calculated in various ways: dividing Cost by number of Clicks, multiplying Conversion Rate by Cost per Acquisition (CPA) or Cost per Lead (CPL), or dividing CPM by 1000, and then dividing its result by Click-through-Rate (CTR). These are the formulas to calculate CPC:

CPC = Cost
CPC = CPM / 1000
CPC = Conversion Rate x CPA

Example of CPC calculation

If cost is 200€ and there are 25 clicks, then CPC gets calculated like this:

CPC = 200€
CPC = 8€

If CPM is 8€ and CTR is 5.5% (0,055), then CPC gets calculated like this:

CPC = 8€ / 1000
CPC= 0.14€

If conversion rate is 7% (0,07) and CPA is 30€, then CPC gets calculated like this:

CPC= 0,07 x 30€
CPC= 2,1€

CPC Calculator

Use our PPC Calculator to automatically calculate CPC and other Google Adwords metrics.

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