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How to Calculate Conversion Rate

Conversion Rate is calculated dividing Cost per Click (CPC) by Cost per Action (CPA, CPL, CPD, etc.), or dividing conversions by clicks. This is the formula to calculate conversion rate:

Conversion Rate=CPC
CPA
Conversion Rate=Conversions
Clicks

Example of conversion rate calculation

If CPC is 0,35€ and CPA is 12€, then conversion rate gets calculated like this:

Conversion rate=0,35€
12€
Conversion rate=0,0291 (2,91%)

If there are 300 conversions and 1.500 clicks, then conversion rate is calculated like this:

Conversion rate=300
1500
Conversion rate=0,2 (20%)

Conversion Rate Calculator

Use our PPC Calculator to automatically calculate conversion rate and other Google Adwords metrics.

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