Conversion Rate is calculated dividing Cost per Click (CPC) by Cost per Action (CPA, CPL, CPD, etc.), or dividing conversions by clicks. This is the formula to calculate conversion rate:
| Conversion Rate= | Conversions | Clicks | |
Example of conversion rate calculation
If CPC is 0,35€ and CPA is 12€, then conversion rate gets calculated like this:
Conversion rate= | 0,35€ |
12€ |
Conversion rate=0,0291 (2,91%) |
If there are 300 conversions and 1.500 clicks, then conversion rate is calculated like this: Conversion rate= | 300 | 1500 | Conversion rate=0,2 (20%) | Conversion Rate CalculatorUse our PPC Calculator to automatically calculate conversion rate and other Google Adwords metrics.
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