How to Calculate the Budget of a CPC, CPA or CPM Campaign
The total budget of a campaign is calculated by multiplying Cost per Action (CPA) by conversions, Cost per Click (CPC) by clicks, or dividing CPM by 1000 and multiplying it by impressions. This is the formula to calculate the budget of a campaign:
|Budget = CPA x Conversions||Budget = CPC x Clicks||
Campaign Budget Calculator
Use our PPC Calculator to automatically calculate budgets and other Google Adwords metrics.