How to Calculate the Budget of a CPC, CPA or CPM Campaign

The total budget of a campaign is calculated by multiplying Cost per Action (CPA) by conversions, Cost per Click (CPC) by clicks, or dividing CPM by 1000 and multiplying it by impressions. This is the formula to calculate the budget of a campaign:

Budget = CPA x Conversions Budget = CPC x Clicks
Budget = CPM x Impressions
1000

Campaign Budget Calculator

Use our PPC Calculator to automatically calculate budgets and other Google Adwords metrics.

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