Glossary for SEO, SEM and Analytics
off-site, SEO. SEO techniques applied externally to a website, such as obtaining incoming links.
on-site, SEO. SEO techniques applied directly to the code and files of a website.
Sampling error. Expected error when estimating a value associated to a population, after only one sample of that population has been studied.
SEO (Search Engine Optimization). Combination of techniques used to improve the positions of a web site in search engines in an organic way; which is, without paying any money to the search engine.
Spider bots. Software used to retrieve and index web pages, which will later be shown in search motors.
Statistical significance. High probability for a fact to be happening for a reason, and not by chance.