cookie, First-party
Cookie being installed by a website being visited (ej. una cookie instalada por Google Analytics).
conversion, Macro
Primary conversion which constitutes the main reason of a website. Example: buying a product inside an e-commerce, or filling a form in a technical assistance website.
CPA (Cost per action)
May refer to: 1. Average price of a number of conversions. 2. Advertising model in which the advertiser pays a fixed price for each conversion.
CPC (Cost per click)
May refer to: 1. Average price of a number of clicks. 2. Advertising model in which the advertiser pays a fixed price for each click.
CPL (Cost per lead)
May refer to: 1. Average cost of a number of leads. 2. Advertising model in which the advertiser pays a fixed price for each lead.
Cross-Selling
Selling or announcing products or services to customers who, originally, have shown complementary products and/or services.
Canonical
Instruction used to tell Google which page should be indexed: the same page being tracked at the moment, or an equivalent page.
Cannibalization
Unintended competition of different webpages of a same website using a same target keyword.
Cloaking
Showing different content to search engine spiders and users' browsers. This technique is currently penalized by Google.
cookie, Third-party
Cookie installed by a third party (ex. a cookie installed by a banner).
Conversion
A desired action performed by a user during his visit to a website. Examples: purchases, downloads, subscriptions.
conversion, Micro
Secondary conversion which, without being the goal of the website, offers some value. Example: information request inside an e-commerce, or downloading a software update from a technical assistance website.
CPA (Cost per acquisition)
May refer to: 1. Average price of a number of purchases. 2. Advertising model in which the advertiser pays a fixed price for each purchase.
CPD (Cost per download)
May refer to: 1. Average price of a number of downloads. 2. Advertising model in which the advertiser pays a fixed price for each conversion.
CPM (Cost per thousand impressions)
May refer to: 1. Cost of one thousand impressions. 2. Advertising model in which the advertiser pays a fixed price for each one thousand impressions.
Confidence interval
Probability for an estimation to be extensible to a whole population.
Conversion rate
Percentage of users performing a desired action.