Glossary for SEO, SEM and Analytics
Bounce rate. Percentage of users abandoning a website after their arrival.
Page Rank. Numerical value from 0 to 10 created by Google to measure the importance of a website in Internet, according to the volume of incoming links.
Permutation. Change of order in words forming a keyword.
PPC. May refer to: 1. Average cost of a number of clicks. 2. Advertising model in which the advertiser pays a fixed price for each click.