Glossary for SEO, SEM and Analytics
Landing page. Web page used as a destination for users being targeted with a marketing action.
Link juice. Value created by Google to represent the proportion between incoming links and exit links.
Long tail. Distribution of ecommerce transactions, where the joint volume of less popular products can outnumber that of more popular products.
long tail, Keyword. Keyword with a low popularity which, along with other similar keywords, can compete against a single keyword with higher popularity.